Free Backlinks Tips - SEO in 4 Minutes - Quick and EasyDo you need high website rankings but not positive where to start? Or do you already have an effective SEO plan for promoting your website? Check whether you can improve it, or make your own plan from scratch! Even if you are a complete beginner, within 5 minutes you'll have a clear idea of what SEO is about and where to start. read on!
SEO specialist's tips on the most effective search engine optimization workflow.
Roughly, any SEO has to make the following vital steps:
- Choosing the right keywords
- Optimizing your site's content
- Cleaning and organizing your site's structure
- Finding places to get backlinks from
- Building a wide network of quality links
- Monitoring website rankings over time
Let's go over each task to find out how to perform best at each point, and which search engine optimization software from SEO PowerSuite should be used for better results.
SEO Task #1. Find the right keywords and keyphrases for which to optimize your website.Keywords can make or break your website promotion campaign. Ideally, a good keyword meets these requirements:
- It describes your business, product or service — or some part of it.
- It is frequently used by people when they make searches in Google or other search engines.
- Online competition for this word is not too tough (not too many websites are already optimizing for this keyword).
You feed Rank Tracker a couple of keywords that you think are good for your site, and it comes up with hundreds of new keyword suggestions that also describe your website's offer. Besides you will see how often people search for each keyword on this list and how tough competition is for each and every word.
If you don't want to make your own choices, Rank Tracker will come up with Keyword Efficiency Index (KEI) for each word and simply mark the best keywords with green and the least effective ones with red.
Rank Tracker selects the best keywords
SEO Task #2. Use your keywords wisely on your website.Before getting down to any off–site activities, you've got to make a persuasive, good–looking and search engine friendly webpage.
Any webpage has two sides. One is informative and user–oriented content that will keep customers spending money on your site. This is not part of SEO so we're not talking about that now.
The second side is smart usage of your keywords in each element of your page's HTML code (this is what we call onpage optimization). The result is, Google, Yahoo! Bing and other SEs look at your webpages, understand that they are topically related to your keywords and start showing these pages to visitors who search for these words.
The quickest way to figure out the right ways to organize your site's content is the A–Z Optimization Report produced by WebSite Auditor software.
A-Z Optimization Report
SEO Task #3. Organize your site's structure and clean-up the codingSo that your every single SEO effort hits the point and brings in maximum effect, you need to make sure that your site works fine as a system.
Before you start promoting any of individual webpages, you need to optimize the entire website so that there're no issues which might prevent the site from ranking well.
Therefore, you need to check every single area where your site's performance might fall short — and fix it.
- Broken links
- HTML code errors
- Duplicate content
- 404 and other server response code errors
- Not indexed webpages
- Missing or too long titles and meta descriptions
You can check all these aspects and much more with WebSite Auditor. As soon as you create your site optimization project, the software will search for your site's pages, neatly present them in the tree to reflect the site's structure — and then it will run a full SEO site audit.
Needless to say, a change on one page may affect other pages and their rankings. So if your website is changing over time, if you add new pages and links or change old ones — you've got to run such audits on a regular basis.
SEO Task #4. Find potential backlink sourcesThat's where off–page optimization starts. You need to get lots of links pointing from other websites to yours (aka backlinks). Here are the essentials of a good link:
- The link should come from a thematically related source
- This source should be a well–established site trusted by search engines
- The link should use your keywords in its visible part (called "anchor text")
In SEO PowerSuite you've got unique SEO SpyGlass software that helps you here. This is a fast backlink checker that will do quick online competition analysis and find sites that would give you high–quality backlinks pointing to your own website.
SEO Success Blueprint
SEO Task #5. Get incoming SEO–effective links pointing to your websiteHow do we get all the links we need? Some sites buy links, some have very useful and popular content and get links without even stirring a finger. Millions of sites exchange links with one another.
Quite often we have to ask for a link. It's nice to contact the owners of some really important websites in person — send an email explaining why they should link to you and how your website's content could be useful to their own users. However when you need to get thousands of links, a real savior is LinkAssistant tool from SEO PowerSuite.
LinkAssistant link building software lets you:
- Import competitor's link partners from SEO SpyGlass and address their owners with personalized link request emails, using the built–in email client with pre–defined templates.
- Find numbers of new websites topically related to yours and exchange links with them.
LinkAssistant manages your backlinks
SEO Task #6 Control your website rankings in search enginesThe easiest way to see if your SEO efforts are bringing results is regularly checking your website positions in search engines.
When you know each change in your rankings you're able to figure out which activities are the most profitable for you. You can notice mistakes and take quick action to correct them.
With Rank Tracker tool from SEO PowerSuite this is absolutely easy. First it finds the most profitable keywords for you (check SEO task 1) — and then you keep all the good keywords in Rank Tracker project and conveniently track where you rank for each of them. It will only take you a couple of minutes daily to check your website rankings in Google, Yahoo! Bing, Ask or any other search engine you choose.
Use Rank Tracker to know where you're ranking for each of your targeted keywords, keep ranking history for weeks, months and years, draw progress graphs — this gives you more power over your Google rankings for keywords and keeps you prepared to react quickly to any change.
Rank Tracker monitors website rankings in search engines
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