SEO Terms

Free backlinks - SEO Terms Explanation.
This short list will present to you all the terms in SEO, I hope you, guys enjoy them and your SEO strategy.

Stop Word
Stop words are words that are ignored by search engines when indexing web pages and processing search queries. Common words such as "the".

Title Tag
A short note within the header of the HTML of your web page in-between the <title> </title> tags which describes the title of the web page. This title tag is read by the search engines and used to help assess the relevance of a site to a particular search as well as show as the page links anchor text in the SERP's.

Algorithm
A complex mathematical formula used by search engines to assess the relevance and importance of websites and rank them accordingly in their search results. These algorithms are kept tightly under wraps as they are the key to the objectivity of search engines.

Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spamdexing
Spamdexing describes the efforts to spam a search engine's index. Spamdexing is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Spider Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.

Spider Trap
A spider trap refers to either a continuous loop where spiders are requesting pages and the server is requesting data to render the page or an intentional scheme designed to identify (and "ban") spiders that do not respect robots.txt.

Conversion
Conversion refers to site traffic that follows through on the goal of the site (such as buying a product on-line, filling out a contact form, registering for a newsletter, etc.). Webmasters measure conversion to judge the effectiveness of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website. Log file analysis is not sufficient for this purpose.

Doorway Page
Also called a gateway page. A doorway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Doorway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using doorway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

CPC
Abbreviation for Cost Per Click. It is the base unit of cost for a PPC campaign.

CTA
Abbreviation for Content Targeted Advertising. It refers to the placement of relevant PPC ads on content pages for non-search engine websites.

CTR
Abbreviation for Click Through Rate. It is a ratio of clicks per impressions in a PPC campaign.

FFA
Abbreviation for Free For All. FFA sites post large lists of unrelated links to anyone and everyone. FFA sites and the links they provide are basically useless. Humans do not use them and search engines minimize their importance in ranking formulas.
 Crawl
Search engine finds pages on the World Wide Web and records their details in its index by sending out �spiders� or �robots�. These spiders make their way from page to page and site to site by following text links. To a spider, a text link is like a door.

Anchor Text
Anchor text refers to the visible text for a hyperlink. For example:<a href="http://www.searchbliss.com/">This is the anchor text</a>

Back Link
Any link on another page that points to the subject page. Also called inbound links or IBLs.
  
Cloaking
Cloaking describes the technique of serving a different page to a search engine spider than what a human visitor sees. This technique is abused by spammers for keyword stuffing. Cloaking is a violation of the Terms Of Service of most search engines and could be grounds for banning.

Gateway Page
Also called a doorway page. A gateway page exists solely for the purpose of driving traffic to another page. They are usually designed and optimized to target one specific keyphrase. Gateway pages rarely are written for human visitors. They are written for search engines to achieve high rankings and hopefully drive traffic to the main site. Using gateway pages is a violation of the Terms Of Service of most search engines and could be grounds for banning.

IBL
Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a back link.

Keyword/Keyphrase
Keywords are words which are used in search engine queries. Key Phrases are multi-word phrases used in search engine queries. SEO is the process of optimizing web pages for keywords and key phrases so that they rank highly in the results returned for search queries.

Google SandBox
All new websites have their ratings placed in a holding rank until such time is deemed appropriate before a ranking can commence.

Keyword Density
A measure of the frequency of your keyword in relation to the total word count of the page. So if your page has 200 words, and your keyword phrase appears 10 times, its density is 5%.

Keyword Stuffing
Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the 'benefit' of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.

Link Farm
A link farm is a group of separate, highly inter-linked websites for the purposes of inflating link popularity (or PR). Engaging in a link farm is a violation of the Terms Of Service of most search engines and could be grounds for banning.
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Meta Tag
A short note within the header of the HTML of your web page which describes some aspect of that page. These meta tags are read by the search engines and used to help assess the relevance of a site to a particular search.

Mirror
In SEO parlance, a mirror is a near identical duplicate website (or page). Mirrors are commonly used in an effort to target different keywords/key phrases Using mirrors is a violation of the Terms Of Service of most search engines and could be grounds for banning.
Link Popularity
The number of links to your website. Link popularity is the single most important factor in a high search engine ranking. Webmasters use a number of methods to increase their site�s link popularity including article PR, link exchange (link partners / reciprocal linking), link buying, and link directories

PFI
Abbreviation for Pay For Inclusion. Many search engines offer a PFI program to assure frequent spidering / indexing of a site (or page). PFI does not guarantee that a site will be ranked highly (or at all) for a given search term. It just offers webmasters the opportunity to quickly incorporate changes to a site into a search engine's index. This can be useful for experimenting with tweaking a site and judging the resultant effects on the rankings.

PR
Abbreviation for PageRank - Google's trademark for their proprietary measure of link popularity for web pages. Google offers a PR viewer on their Toolbar.
Reciprocal Link
A mutual agreement between two webmasters to exchange links (i.e. they both add a link to the other�s website on their own website). Most search engines (certainly Google) are sophisticated enough to detect reciprocal linking and they don�t view it very favorably because it is clearly a manufactured method of generating links.
Robots.tx t
Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.

SEM
Abbreviation for Search Engine Marketing. SEM encompasses SEO and search engine paid advertising options (banners, PPC, etc.)
Portal
Designation for websites that are either authoritative hubs for a given subject or popular content driven sites (like Yahoo) that people use as their home page. Most portals offer significant content and offer advertising opportunities for relevant sites.

PPC
Abbreviation for Pay Per Click. An advertising model where advertisers pay only for the traffic generated by their ads.

SEO
Abbreviation for Search Engine Optimization. SEO covers the process of making web pages spider friendly (so search engines can read them) making web pages relevant to desired key phrases

SERP
Abbreviation for Search Engine Results Page/Positioning. This refers to the organic (excluding paid listings) search results for a given query.

Spam
In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning.

1 comments:

  1. This is great because so many people do not know what some of these terms really mean. This a great and in depth review of SEO terms.

    ReplyDelete

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