If you're anything like me, you've probably created a brand new website, Submitted it to a few search engines and hoped that people would mysteriously show up at your site and buy whatever it is you were selling. Let me guess, the fact that your competition ranks higher than you in a few searches drives you crazy
After a couple of weeks go by and only a few stray people show up at your website, you decide to try and "optimize" your website around your main keyword in hopes that you just might rank well in 1 of the millions of search engines. Without a doubt there are a millions people using internet everyday, which is the huge chance to skyrocket your business. However, Another couple of weeks go by and still no luck, you get no viewers or customers online. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit; but you are here reading this fantastic guide and there is only one possible reason: that unavoidable, terrible, exciting struggle called SEO. Maybe you can even hire an outsourced SEO company to work for you.
No matter what you may have tried, Easy and Breakthrough SEO will bring to light many of the simple but very important things that contribute to great site optimization. It will also provide you with insights you may never have considered before and secrets that will save time and money as your site rises to the top.
The first step is: Start Searching for the right keywords and optimizing them: You can use free keyword tool or paid keyword tool to seek for which keyword is right for your business. If a keyword is searched that many times in Overture, then 100 times out of 100, the competition you will have to outrank will be extremely fierce. This is not something you should try to take on right away. For now, just take my word for it. I'll be telling you later why starting with these highly competitive phrases is not smart. When you have your right keywords; Start with your Metadata. Title tags are the most critical Meta Tag and are the only tags that will influence SEO. Title tags have a direct effect on search engine relevancy and ranking. Make sure that your keywords appear in your Title tag. The title tag is displayed as the first line of most major Search Engine Results Pages.
Title Rules -
1. Character Limits – 65 or less. Including spaces. Sorry folks, if you write more your
title will end with a “…” Some cases you can have up to 70 characters but just play it
safe and stick with 65.
2. Keywords and key phrases – Make titles page specific. Use longer key phrases
where possible. The more relevant your title is to content the better your pages will
rank, and obviously higher rank = more traffic.
3. H1 tag – Repeat your title tag in your headline. This will help with relevancy and
communicate clearly that the audience has landed on the correct page.
Next are your description tags. The description will appear underneath the title tag on the search
engine results page. The keyword being searched will appear bolded when contained in the
description tag or title tag. Studies have shown that potential visitors are more likely to click on
your link when the beginning and end of the description is bolded.
- Description Rules -
1. Character Limits – Google will only display up to 160 characters included spaces
when it comes to descriptions. Yahoo and MSN will display a little more (165 and up
to 3 lines) but stick with 160 as a max.
2. Visibility and Click through rate – Remember to sell to the audience. Use the title
and description to hook visitors. It’s like a great commercial.
3. Visitors are not stupid – Tell the truth. Visitors will leave if your title and description
do not match your actual web content.
4. Universal Descriptions – Do not do it. If the site content targets multiple keywords
it is better to leave the description tag blank. Search engines will pull the keywords
from the sites content and display the content that surrounds those keywords. These
keywords will be bolded. Bolded information will always improve visibility and click
through rate. Use discretion when using the description tag.
Example: We'll begin searching for the keyword; You'll notice that the #1 ranked website for "???" is not the homepage, but a subpage. This is good news for us because, typically, if a website's subpage is ranking well in Google, we have an immediate advantage if we choose to target the same keyword with our homepage
(i.e. www.domain.com). For now, just take my word on this, as I will go into more detail why it's usually easier to rank well for your homepage than any other webpage on your website. Moreover, Seeing that the #1 ranked website for this keyword only has a Page Rank of 4 is also good news for us, because a Page Rank of 4 should be easy to obtain. Remember, the ONLY way to increase our website's Page Rank is by getting other websites to link to us (getting other websites to "cast votes" for us). Later, I'll teach you the right way to get thousands of links pointing to your website in a matter of a few days.
Based on the Title and Description Rules, we can analyze our competitors and beat them off; Here are some points:
The website is not using the keyword "???" in an <h1> header tag.
The website did not use <alt> image tags containing the keyword "???".
The website did not place the keyword "???" at the very end of the page.
The website has a low Page Rank of 4, which can be beaten. We can easily achieve a
Page Rank of 5 in our SEOcampaign.
Remember: the main idea behind ranking well on Google is to analyze the top ranked
websites to find out exactly what they're doing and then do those things, BUT just a little
better to one up them and obtain a better ranking.
Note: If the top 5 websites for a specific keyword have a Google Page Rank of 6 or higher, it's probably not best to shoot for that keyword until we build some momentum and get some initial traffic from the easier ranking keywords with less competition, like I mentioned earlier.
Some Keyword Tools you can use: Google Adword Keyword Tool
Good Keywords Tool (goodkeywords.com)
http://www.wordtracker.com (monthly cost: $52.70)
|Cong Ty SEO|
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