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Before I Get Started
None of our sites have been penalized in over a year, so rest assured this guide is based on facts..No theory here.
5 Ways To Make Sure You Are Never Sandboxed
#1 : Rate of Link Building During Early Stages
This is by far the number one killer of sites and the most common mistake I see a lot of people make when they first get into SEO.
If you want to be 100% sure you do not get penalized, just use the initial back linking strategy we posted on Source Wave. However, one thing you have to keep in mind is that MORE links does not equal faster rankings. In fact it is quite the opposite.
During the first 2 months of creation you only want a small amount of high quality links pointing to your site to make sure you do not set off any red flags. This will make the backlinking look natural and non-manufactured.
In short the LAST thing you want to do is send large link packages. Wait until you site is well established to do any of that jazz!
#2: Diversity Of Links
This is again especially true during the first few months of creation. There is nothing that makes manufactured SEO more obvious than backlinks all coming from one source.
When you are creating your site you want to make sure you have backlinks coming from AT LEAST 5 different types of sites (social bookmarking, blogs, forums, article directories,etc) This will ensure a safe and natural ranking.
Remember, a natural back linking pattern takes in backlinks from all over the web. So it imperative we try to incorporate as many types of backlinks as we can in our strategy to maintain a natural look.
#3: Maintaining Safe On Page Content
There are a ton of thing you can do on page that can just wreck your rankings. The two biggest factor though are unique content and non-spammy content.
Now, the unique content rules are NO WHERE close to as strict as people believe they are, but if all the content on your site is copy and pasted you are going to be in for a world of hurt.
On top of this, you do not want to spam your keyword in your content. Try to keep the density to about 2-4% (to be safe only use it about 3 times per 200-500 words)
In short, spend some time intellegently creating content on your site and you will be safe!
#4 : Having A Safe Bounce Rate
Regardless if you have analytics on your site or not, you better believe Google is tracking what its users are doing. Google can very easily tell which sites are being used and which are not.
Because of this, it is unfathomable that Google would let sites with extremely high bounce rates keep top spots in the search results. If a site has a 90% bounce rate, there is a very low chance that people actually enjoy using it.
#5 : Consistency
This is something I see happen to a LOT of people after they have ranked their sites highly.
Very often, people stop backlinking all together when their site has reached a certain ranking.Then all of the sudden they lose a few spots and they start backlinking again like crazy.
However, this is the last thing they want to do! Think about it, a site does not get a single backlinks in months and then out of no where gets 2k backlinks in one day! Could there be anything more suspicious looking!?
In short, when you reach a decent ranking never stop backlinking! Make sure to always get a few backlinks to your site every week! This will prevent you from getting hit hard and having to climb the ranks of Google all over again!