Serious Question. Is Google dead for Internet Marketers?.
You can answer inside your mind for now, and leave a comment later if you want, but for right now, I’m going to answer the question, the way that I see it, OK?
The people on my list know that about 2 months ago, I started talking all kinds of crazy stuff about another Google slap and some big changes that were coming. Some folks believed me, most just thought I was talking trash and sent me messages like “Guru XYZ says that I need to do xyz and that nothing is going to happen” , or “yeah right, you just want to sell a product”.
How did that work out when the Penguin slapped the bejeezus out of you…?
Google on Wednesday announced Knowledge Graph, a significant change to how search results are delivered that the company believes will make their search engine think more like a human.
“The web pages we [currently] return for the search ‘kings,’ they’re all good,” Jack Menzel, director of product management at Google, told CNN in an interview. “You, as a human, associate those words with their real-world meaning but, for a computer, they’re just a random string of characters.”
About a week ago, I sent a message to my list and basically said that it would be a good idea for everyone to start learning a few other traffic techniques, maybe even some paid ones, like FaceBook etc, because there were some other big changes coming. I want to share an article that I just read with you….
“CNN)– So, let’s say you’re doing a Google search for “Kings.” Did you mean the L.A. hockey team or the Sacramento basketball team? Maybe the TV show? Or maybe you actually wanted to know something about monarchs.
With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated. So, in the above example, boxes will appear with separate results for the hockey team, basketball team and TV show.
The user can then click on one of those boxes to only get results for the specific topic they were searching.
“It hones your search results right in on the task that you’re after,” Menzel said.
More specific searches, say for the name of a celebrity, will render boxes with basic information, as well as links to what Google believes are possibly related searches.
Menzel says the initial version of Knowledge Graph has information on 500 million people, places and things and uses 3.5 billion defining attributes and connections to create categories for them.
The feature will begin rolling out as early as Wednesday afternoon for some users in the United States and eventually be available on desktop, mobile and tablet searches. It will first become available in English, then in other languages, Menzel said.”
Now, a couple of things…
I firmly believe that the Penguin slap had everything in the world to do with getting more traffic to Google control/owned propertied and properties owned and/or run by individuals or companies that were either directly a part of Googles advertising program or who had sites which displayed heaving impressions of Googles ads.
This next update, if it goes the way the article says, could completely wipe us out.
Think about it for a minute. If Google is able to prequalify a search before it happens and can figure out exactly what the person searching wants before they hit the button, what do you think the chances are that they don’t direct that traffic to sites that they will benefit from?
Here is a partial list of Google acquisitions
My bet is that a HUGE PORTION of search traffic will either be going directly to a site that they own, or to a site that either pays to play (ads) or displays a high number of Google Ads. If you look at the search results now, you’ll see that the latest update heavily favored “branded” sites, and sites which targeted high CPC keywords. Not only that, but between YouTube, Places, Maps, and Google sponsored sites, there are times now when the whole first page of results is DOMINATED by the Big G in one way or another.
Before anyone gets all sensitive – Yes, it’s Googles Index and yes, they can do whatever they want with it, show whatever they want, and send traffic wherever they want. I’m not complaining about that, so save it. My commentary is more a “caution” to those out there that are relying heavily on “niche” type stuff, who NEED Google traffic to make conversions, sales, and profits.
I’m going to say it one more time for those of you that didn’t listen the first time – It’s time to diversify your traffic sources and your business model.
In one way, this IS A HUGE OPPORTUNITY for those that are willing to see the writing on the wall and actually do something about it. As it stands now, there are a ton of people out there all doing the same thing because they are following the same people. If you can break away from the pack and actually move in a direction where you can’t be “messed” with, you probably stand to make a decent chunk of money in the near future.
Don’t mind me…I’m just rambling…